Publications:
The Mediating Influence of Brand Association in Determining Purchase Intentions in Malaysia’s Private Higher Education Institutions
Gomathi Shamuganathan,
Canon Tong

The branding of services, specifically private higher education institutions in Malaysia

Article: Print

 $US10.00

Article: Electronic

 $US5.00
The Mediating Effect of Incentive and Reward System on the Relationship between Enterprise Ownership and Knowledge Sharing in Electronic Industry in Southern China
Sheung Chun Lai,
Canon Tong

An empirical study to investigate the mediating effect of incentive and reward system on relationship between knowledge sharing and enterprise ownerhsip in southern China

Article: Print

 $US10.00

Article: Electronic

 $US5.00